Resources
Guides & thinking on automation
Practical writing for people who want to understand automation — not just buy it.
How to calculate the ROI of an automation before you build it
The formula is simpler than most people think. Hours saved × hourly rate − build cost ÷ months. Here’s how to run the numbers honestly before committing to a project.
GA4 API in n8n: why there’s no native node and what to use instead
GA4 uses a completely different API to Universal Analytics. Here’s the exact HTTP Request setup, authentication approach, and response parsing you need.
The n8n SplitInBatches pattern for multi-client loops
How to structure a loop that processes multiple clients or records one at a time — with proper error handling so one failure doesn’t kill the whole run.
Self-hosted PDF generation with Gotenberg: the n8n setup
Gotenberg converts HTML to PDF on your own server — no per-render cost, no external dependency. Here’s the multipart POST pattern that works reliably in n8n.
Writing AI prompts for consistent, professional report summaries
Temperature, token limits, negative rules, and the specific patterns that stop GPT from producing generic output. Based on what actually worked in production.
What automation can’t replace — and why that matters for how you scope it
A clear-headed look at where automation genuinely helps and where it creates the illusion of progress. Useful before you commission anything.